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Interview With Nick Ripplinger Of Battle Sight Technologies

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Nick Ripplinger

It’s Memorial Day weekend. And I can think of no better way to celebrate than by honoring a veteran who is also a business owner.

That’s what we do here at Hero Story, right? We honor heroes.

So, this week I wanted to honor Nick Ripplinger of Battle Sight Technologies. Not only is Nick a business hero, but he’s a true American hero.

Let’s learn from him this week.

Want To Make A Heroic Impact Like Nick?

Learn from the top entrepreneurs making an impact worldwide with Hero Story. We discuss positive, uplifting business stories every Friday and send them straight to your inbox. Click here to subscribe today.

Q&A with Battle Sight’s Nick Ripplinger

Give us a brief background of who you are for those that don’t know.

Prior Army Protective Services Agent (7 year) medically separated in 2011 from a 2009 injury that happened in Iraq. Spent the next couple of years working as a DoD contractor before starting Battle Sight Technologies in 2017. Author of the #1 Best Selling book Front Line Leadership.

In your current role, what do you help people achieve?

We help get cutting edge technology into the hands of the warfighter as quickly as possible.

How did you go about this career path?

Got fed up with corporate and started our own company.

Describe one or two moments in your life that shaped who you are today. 

The military taught me how to make calculated risk decisions. All of the amazing mentors I have had along the way.

What are aspiring and current entrepreneurs and freelancers missing when it comes to your area of expertise? How do you help bridge that gap?

Lack of execution. We have made plenty of mistakes but we fail fast because we violently execute every single day.

Regarding your core products and services, what can you tell us about it? Why should we care?

We have a product that allows the warfighter to covertly communicate in low-light and no-light environments.

What is one resource (app, website, software, etc.) you use in your business that you haven’t shared with your audience and/or clients that we really should know about?

Techlinkcenter.org a database website to search DoD technologies.

Favorite quote. Go!

“A good plan violently executed now is better than a perfect plan executed next week.” – George Patton

If you were just starting your business today, what would be the first 2 or 3 things you would do to market yourself and your product/service? What would you do differently today vs. what you did to begin yours previously?

I would engage with potential customers before doing anything. Product market fit is the most important aspect of business. Second I would start building an audience by becoming the audience of my customers.

What’s really killing it for you as a marketing channel today? 

The word of mouth marketing is what has been the best for it.

What is your biggest revenue driver?

Product sales followed by R&D contracts.

Is there anything else you would like to share with Hero Story readers?

Go out and do something positive today!

How To Connect With Nick:

Want To Make A Heroic Impact Like Nick?

Learn from the top entrepreneurs making an impact worldwide with Hero Story. We discuss positive, uplifting business stories every Friday and send them straight to your inbox. Click here to subscribe today.
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